After defining the values of Bulb Digital, we wanted to come up with some creative ways to showcase and add reminders of them to our work day.
If you haven't checked out our previous post about what Bulb's values are, check that out first! We'll wait here 😉
While we’re all made familiar with the Bulb Digital values on day one of joining the team, it’s always nice to have a little reminder. As you step foot into our Grand Rapids office, you’re greeted with what might be our most important value: Make Others Successful. We wanted to be greeted with that mantra every day, so we decided to create a mural in our waiting area. Now it's the first thing we see every day and the first thing our customers see when they pay us a visit. We don’t exactly have enough open wall space to make all of our values 10 feet tall, but there’s plenty of space for some more posters.
We have a very particular design sensibility in our office. We prefer things to be simple, but effective. We like clean lines, strong geometry, and harmonious color. Because of this, we wanted our posters to convey their message without hitting viewers over the head with it. We want to show, not to tell. To do this, each poster makes typography the star of the show. One word is brought to the forefront, to distill our already potent values into even more digestible pieces. Those words are accompanied by simple geometry and a monochromatic color scheme.
There is a lot of psychology behind the use of color, so it would not do to simply pick a color and run with it. We considered the feeling a color embodies to pair it with the message we want to convey. The blues of the “Unquestionable Fairness” poster evoke feelings of calm and balance. The reds from “Fail Forward” evoke energy and action. Yellow represents optimism. Green represents wilderness and the unknown.
Shape is also used to tell a story as well. The radiating concentric circles from the “Be Kind and Optimistic” poster signify the energy and positivity we hope to radiate to the world around us. The waves from “Unquestionable Fairness” evoke balance and stability. The opposite is true of the angles used for “Fail Forward”. Instead, motion and energy are created. It's these sorts of little details that allow us to depict complex concepts while maintaining visual simplicity.