In everything we do we try to provide value to our customers, to our community, and to one another. Because of this, value is a term which is very important to us. When we say it, we don’t strictly mean money, but also the principles and standards that we strive to live by. These standards are ingrained into our business practices and are championed by each and every bulb in the bunch. We’ve written some of these values down to serve as mantras to live by.
Every story needs a hero. Someone who rises to a challenge and saves the day. Our goal is not to be those heroes, but to create them and to help them along the way. We like to position ourselves as the guide who helps the hero meet their potential. We’re the Gandalf to their Frodo, the Yoda to their Luke Skywalker. It’s their destiny to save the galaxy, we’re just here to help along the way.
Thomas Edison famously said regarding his multiple unsuccessful efforts to create a lightbulb: “I have not failed. I've just found 10,000 ways that won't work.” Through those trials, and despite those initial failures, the Edison lightbulb paved the way for modern life as we know it. At Bulb, we take pride in our failures. In fact, we don’t look at them as failures, we look at them as a lesson learned. When we fail, we fail forward, and we take one step closer to successful outcomes for ourselves and for our customers.
It’s safe to say that nobody could have predicted the changes that 2020 has brought us. The world is changing each day, and nobody is sure what tomorrow will hold. Justifiably, this has been the cause of all sorts of anxieties and uncertainties, but with uncertainty comes opportunity to pave the way for the future. We’ve learned that embracing the unknown will often lead to innovation and a chance to solve a problem we wouldn’t normally encounter.
Integrity is doing the right thing even when nobody else is looking. Especially when nobody else is looking. We refuse to cut corners, step on others, or compromise our integrity to get ahead. Our work speaks for itself; we don’t need to stack the deck in our favor.
According to Chris Hadfield: "No Astronaut launches for space with their fingers crossed.” While we might not be leaving our atmosphere, we know that we too must always move without fear. Being kind and optimistic promotes a clear mind that is set on solving the problem at hand. Looking to the positive also helps build a trusting team internally – always see the best in someone, don’t read into words, and always look to uncover positive intentions.